Innovative Collections:

DuA+ collections are a testament to the marriage of innovation and elegance. Each season features limited-edition pieces that showcase the latest advancements in sustainable fashion technology. .

The Hologram Season Asthetic:

The Hologram Season explores the universe and it's interconnected nature,inspired by both the Ancient past & futuristic cyberpunk culture a distinctive and edgy style that draws heavily from science fiction and dystopian themes, often characterized by a blend of futuristic technology and punk aesthetics. The key elements commonly associated with cyberpunk fashion:

1.Futuristicristic Materials: Fabrics often include metallics, latex, PVC, leather, and other synthetic materials that have a sleek, high-tech appearance.

2. Dark Colors and Neon Accents: The color palette is predominantly dark (black, gray, dark blue) with bright neon accents (electric blue, green, pink) to create a stark contrast and highlight futuristic elements.

3. Tech Accessories: Wearable technology such as augmented reality glasses, LED accessories, smartwatches, and other high-tech gadgets play a significant role in completing the look.

4. Layering and Asymmetry: Outfits often feature layered clothing, asymmetrical cuts, and unconventional silhouettes to convey a sense of rebellion and non-conformity.

5. Combat and Utility: Practical, utilitarian clothing such as combat boots, cargo pants, and tactical vests are common, reflecting the survivalist aspect of the cyberpunk world.

6. Body Modifications: Cyberpunk fashion frequently incorporates body modifications and prosthetics, sometimes with a stylized or exaggerated appearance, like biomechanical tattoos, piercings, and implants.

7. Distressed and Worn: Clothing can appear distressed, worn, or patched together, emphasizing the gritty, lived-in feel of a dystopian society.

8. High-Tech and Low-Life Mix: Combining elements of high fashion with streetwear, creating a juxtaposition between luxury and everyday practical wear.

In essence, cyberpunk fashion embodies a futuristic, rebellious spirit, mixing advanced technology with a raw, urban edge.

The Logo

Lenticular logo design made by artist @Viewsfromthecells is originally comprised of twenty one African fabrics from across the disaproa. Each fabric has its own symbolic meaning tied to its tribal origin.The Triangle shape pays homage to the sacred Egyptian Pyramids of Giza.This combination forms a vibrant, multicolored geometric motif which becomes animated with body movement.

The Logo denotes the idea of "Each piece contains the whole”. Making it possible to recreate the whole from a part the quintessence of holography and further supports the theroy that division between all things is just an illusion.

DuA+ : Pioneering Sustainable Fashion and Social Responsibility

DuA+ is a sustainable fashion brand that merges high-end design with a deep commitment to environmental stewardship and social responsibility. Founded in 2017 by visionary designer Darren Agyei-Dua , the brand is known for its innovative use of eco-friendly materials, ethical production processes, and charitable initiatives.

Sustainable Practices

DuA+ is built on a foundation of sustainability. The brand utilizes Organic fabrics eliminating harmful chemicals and minimizing waste, DuA+ ensures that every piece in its collection is not only stylish but also environmentally friendly.

Cutting-Edge Technologies

Cutting-edge technologies are used to produce its garments,Virtual Try-Ons: Augmented reality (AR) and AI enable virtual fitting rooms where customers can see how clothes look on them without physically trying them on.

Smart mirrors enhance the in-store shopping experience by providing accurate fittings & personalized suggestions and streamlining the checkout process.

Thus enabling DuA+ to reshape the fashion industry by making it more efficient, personalized, and sustainable, while also opening new creative possibilities for the brand and it collaborators.

Ethical Manufacturing:

Beyond its environmental efforts, DuA+ is dedicated to fair labor practices. The brand partners with cooperatives and small-scale artisans around the world, providing them with fair wages and safe working conditions. By upholding these relationships, DuA+ supports traditional craftsmanship while promoting economic empowerment in underserved communities.

Charitable Initiatives:

A cornerstone of DuA+ mission is its commitment to giving back. The brand donates up to 10% of its profits to various charitable organizations that align with its values. These donations support a range of causes, from environmental conservation and climate action to education and women’s empowerment.

The brand is currently working inconjunction with the registered charity, Action Through Enterprise,which delivers key initiatives in education, enterprise and social change; actively improving the lives of civilians in Lawra Municipal, Upper West Region of Ghana.

@ATEGHANA

Customer Engagement:

DuA+ believes in connecting to a community of conscious consumers. The brand offers transparency in its supply chain, allowing customers to trace the origins of their garments and understand the positive impact of their purchase. Through interactive digital platforms and social media, DuA+ encourages customers to share their sustainability journeys, promoting a culture of environmental responsibility.

In addition, the brand offers a take-back program, where customers can return old garments for recycling or upcycling. In return, they receive discounts on future purchases, incentivizing a circular economy and reducing textile waste.

Conclusion:

DuA+ is more than just a fashion brand; it is a movement towards a more sustainable and equitable future. By prioritizing the planet and its people, the brand sets a new standard for the industry, proving that luxury and sustainability can go hand in hand. Through its charitable efforts, DuA+ not only creates beautiful clothing but also cultivates a legacy of positive change for generations to come.

𓄿 𓃭𓇌𓎼𓄿𓋴𓇌 𓅱𓆑 𓎼𓂋𓄿𓏏 𓅱𓅱𓂋𓎡𓋴 𓃀𓇌𓈖𓇌𓆑𓇋𓏏 𓄿𓈖𓂧 𓇋𓈖𓋴𓊪𓇋𓂋𓇌 𓄿𓃭𓃭 𓈖𓇌𓅱 𓋴𓂋𓇌𓄿𓏏𓇋𓅱𓈖𓋴𓍢𓎉𓏽

"A legAcy of greAt works benefit And inspire All new creAtions"

Terms and Conditions

Welcome to DuA+. These terms and conditions outline the rules and regulations for the use of the Website, located at www.playduax.com

1. Introduction

By accessing this website, we assume you accept these terms and conditions. Do not continue to use DuA+ if you do not agree to take all of the terms and conditions stated on this page.

2. Privacy Policy

Please review our Privacy Policy, which also governs your visit to our website, to understand our practices.

3. Intellectual Property Rights

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• Selling, sublicensing, and/or otherwise commercializing any website material;

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We attempt to be as accurate as possible. However, we do not warrant that product descriptions or other content of this site are accurate, complete, reliable, current, or error-free.

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In no event shall DuA+, nor any of its officers, directors, and employees, be held liable for anything arising out of or in any way connected with your use of this website.

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You hereby indemnify to the fullest extent DuA+ from and against any and all liabilities, costs, demands, causes of action, damages, and expenses arising in any way related to your breach of any of the provisions of these terms.

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DuA+ is permitted to revise these terms at any time as it sees fit, and by using this website, you are expected to review these terms on a regular basis.

If you have any questions about our Terms and Conditions, please contact us..